After 13 years tucked away in Llankelly Place, Room10 were after a brand refresh that elevated its presence to match its sister restuarant – Piña, without abandoning the low-key aesthetic that make it such a hit with the Potts Point locals.

The quietly confident hole-in-the-wall needed a delicate balance of minimalism and authority.

Consistency of brand across many different touchpoints was paramount to the project's success. Starting with a humble Colorplan stock and ending with sturdy, all-weather umbrellas, the not-quite-army mid-green was the uniting glue of the split wordmark.

Expanding their lineup of takeaway products – Cold Brew and Supertea were a huge part of the refresh. While these needed a slightly more FMCG-friendly design, we still wanted to keep the minimal Japanese aesthetic front and centre.

Room10 Potts Point

After 13 years tucked away in Llankelly Place, Room10 were after a brand refresh that elevated its presence to match its sister restuarant – Piña, without abandoning the low-key aesthetic that make it such a hit with the Potts Point locals.

The quietly confident hole-in-the-wall needed a delicate balance of minimalism and authority.

Brandon Wehbe acknowledges and pays respect to the traditional custodians of the land on which he works and lives, the Gadigal people of the Eora Nation.

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